Fairwayly
Misty early-morning parkland golf course with a flag on the green

For golf clubs

Fill more tee times. Protect your green fee revenue. Get discovered through AI.

Every Monday morning, see your week ahead: open tee times, the weather and ideas to promote the days that need it. Golfers who find you through Fairwayly always book directly with your club. We’re not a discount site — the aim is more revenue per visitor place.

Founded by Kirsty Skeates, who works in golf bookings at Driffield Golf Club, East Yorkshire — so we know how tee-sheet gaps happen and what they cost.
See an example email

Seven-day outlook

Open tee times per day, spotted from your public visitor sheet.

Weather watch

Forecast snapshots for your course, so you know which days to push.

Five social post ideas

Ready-to-edit drafts for your quietest days.

Golfer interest

Grouped enquiries and booking-link clicks — never golfer identities.

Join the founding clubs list

No payment taken now. We'll be in touch to set up your first Monday email. Founding price £149 a year.

The public page where visitors see and book tee times.

A booking link just sends golfers to your page. A live availability feed means we read open visitor times — we only do that with your permission and your provider’s terms. We never scrape without permission.

Registering is free; the Monday email is £149 per year or £15 a month. Nothing is charged today — we’ll confirm before you pay. We review every club before reading any tee sheet, and only use public visitor pages you’ve allowed. No emails are sent yet — we’ll be in touch when your report is ready.

Two golfers in a clubhouse planning a round on a laptop

Your tee times need to be where golfers are searching

Golfers don’t start on your tee sheet. They start with a question — “Where can two of us play near Driffield on Thursday morning?” — typed into Google, asked to an AI assistant or sent to a mate on WhatsApp. If your open visitor times aren’t part of that answer, the round goes elsewhere or doesn’t happen.

  • Search. Fairwayly matches plain-English requests to your open visitor times and links straight to your booking page.
  • AI assistants. We’re building one connection that assistants like ChatGPT can use to look up tee times. Not yet approved or listed on any platform.
  • WhatsApp. Golfers text Fairwayly their round and get open visitor times back, each with a link to your booking page. No app to install, no new system for your staff.
  • Your own website. Every enquiry hands off to your existing booking page. No new system, no commission on the booking.

Share with your golfers

Wherever golfers ask, your tee times can be the answer

Golfers already ask their phone, their WhatsApp group and AI assistants where to play. Fairwayly puts your open visitor times into those answers, with a link straight to your own booking page.

  • Live today

    Fairwayly search

    Golfers describe their round in plain English and see matching tee times.

  • Live today

    WhatsApp

    Text +44 7470 385396 with a round and get open times back, each with your booking link.

  • Coming soonChatGPT logo

    ChatGPT

    We plan to apply for ChatGPT's app listing so golfers can search tee times inside ChatGPT. Nothing is live there yet.

  • Coming soonGoogle Gemini logo

    Google Gemini

    We're planning the same connection for Google Gemini, so golfers can search tee times there too. Not yet applied for.

  • Coming soonMeta AI logo

    Meta AI

    We're exploring Meta AI as another place golfers could search. Not yet applied for.

QR code to open the Fairwayly golfer search page

Find tee times

“Golf near Driffield tomorrow for two.”

Live availability where verified; other clubs have direct booking-page links.

Open searchDownload QR
QR code to open a WhatsApp chat with Fairwayly

Message Fairwayly

+44 7470 385396

Text a round such as “golf near Driffield Sunday for two” and you’ll get open times back, each linking straight to the club’s booking page. Chats stay private — clubs never see who asked.

Open WhatsAppDownload QR

What an empty tee time costs

Sample data — illustrative, not Driffield's real figures

An example week for one club: visitor tee times still unsold after member and blocked times are taken out.

Unused visitor tee times

116

Unsold visitor places

464

Green fees at stake

£16,840

Mon 19 Oct20 · £2,800
Tue 20 Oct21 · £2,940
Wed 21 Oct15 · £2,100
Thu 22 Oct37 · £5,180
Fri 23 Oct16 · £2,560
Sat 24 Oct4 · £720
Sun 25 Oct3 · £540

Illustrative figures, not any club’s real tee sheet. With your permission, the Monday brief shows your own numbers.

How it works

  1. Step 1

    Register free

    Tell us your club, booking system and visitor tee-sheet link.

  2. Step 2

    We check permission

    A person confirms we’re allowed to read your public visitor availability before anything is connected.

  3. Step 3

    Golfers find you

    Your open times appear in Fairwayly searches with a Book Direct button to your page.

  4. Step 4

    Monday brief · £149 a year

    Each Monday: the week ahead, weather, quiet days to promote and pricing ideas for you to decide on.

Kirsty Skeates, founder of Fairwayly, on a golf course

Built from inside a golf club

Kirsty Skeates works in golf bookings at Driffield Golf Club, East Yorkshire. She sees every day how a quiet Tuesday afternoon or a gap before a society day turns into lost green fees — and how often golfers simply don’t know a time is free. Fairwayly is built to close that gap without discounting your course.

Register your club